This famous quote from Gandhi is a good starting point for a discussion about the business philosophy and values of Green Irene because it encourages us to live in a more sustainable way, starting at home. 

We are not preachy green people, and we believe it is hypocritical to encourage people to make lifestyle changes we wouldn't make ourselves. We feel strongly that each of us can make a difference with simple changes in lifestyle and habits. Like exercising when you go on a diet, when you start to see results it helps reinforce changes in what you eat. Small changes can lead to bigger, permanent lifestyle changes. 

Most people want to do the right thing when it comes to living more sustainably, but most people do not want to make a hobby out of learning how to "Go Green." 

Green Irene was founded in 2007 by the husband-and-wife team of Peter J. (PJ) Stafford and Rosamaria Caballero Stafford. PJ and Rosamaria started Green Irene because saving energy, water, and money just makes sense. They say that creating a healthier home for their family with fewer toxic chemicals and better indoor air quality is "a no-brainer."

"We try to do our small part each day," says Rosamaria, "and we hope to magnify our efforts through the work of thousands of Eco-Consultants who educate others on how to live a more sustainable life." 

PJ and Rosamaria bring a broad range of professional experience to the day-to-day operations and management of Green Irene. 

Rosamaria grew up in New York City. She earned a J.D. law degree from Georgetown University Law Center in 1989, and a Bachelor of Arts degree in Political Science and Economics from Wellesley College in 1986. 

After college, Rosamaria worked as an associate at the Boston law firm of Goodwin Procter before becoming assistant corporate counsel for Masco Corporation, a Fortune 500 company in Detroit, specializing in securities and corporate transactional work. Starting in 1994, she was VP of sales for The Internet Factory, the web design, development, and online marketing firm she co-founded with PJ. In the mid-1990s, Rosamaria co-founded and was president of Caballero Television and its MasMusica TeVe Network. A proud Latina of Cuban heritage, she helped develop and distribute programming that was more relevant to young Hispanics than what was available through traditional Spanish-language TV networks. 

Rosamaria is available as a speaker on a variety of topics related to greening your home and on her experiences as the original Green Irene. 

PJ grew up in New York City. He earned an MBA from Harvard Business School in 1991, and a Bachelor of Science degree from Georgetown University in 1985. 

After college, PJ worked as an auditor in the Emerging Companies practice of Arthur Andersen & Co., and was chief financial officer of Play and Learn Corporate Child Care, an innovative chain of corporate-sponsored day care centers in Washington, D.C. He was also plant superintendent for MascoTech, an auto parts manufacturer in Detroit, Michigan. Starting in 1994, PJ co-founded and was CEO of two Internet startups, both of which became part of publicly traded companies. The Internet Factory, a web design, development, and online marketing firm, was purchased by Bowne & Co. in 1997. In 2002, PJ worked with Rosamaria at Caballero Television, as CFO and executive vice president of distribution. The TV station group grew to 12 owned and operated TV stations in Texas and California, and the resulting national network, MasMusica TeVe Network, grew to dozens of affiliated stations in the Top 50 Hispanic market. Parts of the business were sold to Viacom in 2006, and PJ stayed on for a year with MTV Tr3s (Viacom's new broadcast network for young Latinos). 

PJ is available as a speaker on a variety of topics related to greening your home or business, or being an ecopreneur. 

Product Sourcing 

People have too many choices and not enough time to research green products. That's why we are always on the lookout for the best products for our clients. As part of our Green Home Makeover and Green Business Makeover, our Eco-Consultants recommend the best available product in each category. If you have a terrific green or eco-conscious product you want to distribute through our direct sales channel, please email purchasing@greenirene.com.